Transformation is what people are now seeking.

I'm also a contemporary artist and experience designer creating content, interactive installation experiences and products in the wellness, music, Web3 and transformational travel space.

Sharing my understanding of the power of integrating the physical with the spiritual. Collaborating with brands, hotels, properties, expos and festivals who want to bring a transformational dimension to their offering.


Created at the intersection of art and awakening, fused with relevant technology, and future thinking. Boutique, private, commercial or big budget projects. People leave feeling happier, having had a memorable uplifting moment in time, that’s emotionally connected, more than simply instagrammable.


A Creative Director and Product Developer with over 20 years experience. Working across web and app technology, digital art, physical space, experience design and delivery, curation, retail, print and audio visual mediums.


Most recent big budget collaboration was co-creator of the much celebrated wellness concept studio, and mobile app Inscape, in New York City.

From the start our mission has always been to put the power of the internet into your hands.

In 2006, Magicdust founders Bianca Rothschild and Ian Mills saw a need to create a web design company with a difference. Magicdust was born with the intention of empowering small business owners to embrace the internet simply and with confidence.

Magicdust was the first company in Australia to take advantage of emerging technology and use it to help small businesses to boost their success online by delivering quality web design that clients could update themselves, at a price they could actually afford. This move was disruptive at the time and changed the small business website game in Australia.

Since then, Magicdust has grown to service over 4000 small business clients. While a lot has changed online over the years, their principles for providing value, affordability and genuinely wanting to help small businesses succeed online has only improved.

Magicdust considers themselves a key part of their clients marketing team because they are always available for them and are committed for the long haul. Ultimately they believe every small business deserves the best chance of success.

In fact they believe small business success is the key to building sustainable local economies and are committed to contributing to the new paradigm of conscious business models which are redefining entrepreneurial success worldwide.

Some Magicdust press highlights:

AUSTRALIAN FINANCIAL REVIEW Surfing on the web: way to go
ANTHILL 2013 Cool Company Awards
BUSINESS REVIEW WEEKLY Australia’s Fast 100 2011